The Donphan in room is simply too large to ignore, and now even Nintendo's rivals are getting in on the Pokemon Go phenomenon.
Case in point: Xbox UK today tweeted an image re-imagining its own games - Forza, Crackdown and Halo - as Pokemon Go clones (on Pokemon Go-lacking Windows Phones no less).
The notional Forza Go, Crackdown Go and Halo Go.
"We’ve caught the #PokemonGo fever," writes the account, "and couldn't help but wonder what some of our games might look like…"
Going by the image, a surprising amount of thought (i.e. "some thought") has been put into each fake game, too. Crackdown Go appears to revolve around taking over all the buildings in an area, with its famous orbs scattered around the map, Forza Go involves heading to scattered Horizon festivals, and Halo Go features multiple troop types stationed across its warzone-coloured terrain.
Other companies have more concrete plans - only yesterday, Ubisoft announced that it had its own AR-centred mobile game in development.
Joe Skrebels is IGN's UK News Editor, and Dynasty Warriors Go would categorically end his life as he knows it. Follow him on Twitter.
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