Take-Two CEO: 'There Is No Market' for VR Right Now

"It's way too expensive."

By Matt Porter

Strauss Zelnick, CEO of Take-Two, has spoken about what he thinks is currently wrong with virtual reality.

Reported by Gamespot, Zelnick spoke at the Cowen and Company Technology Media & Telecom Conference today.

"It's way too expensive right now," said Zelnick of VR technology. "There is no market for a $2000 entertainment device that requires you to dedicate a room to the activity. I don't know what people could be thinking."

"We don't have something where you stand in a big open space and hold two controllers with something on your head— and not crash into the coffee table."

"I'm not unexcited [about VR]," Zelnick continued, "I'm just saying it remains to be seen. There are impediments."

Back in 2014, Zelnick said gaming isn't ready for virtual reality. At the time he spoke about VR being nausea-inducing and questioned whether people would want to spend a long time with a headset on.

Earlier this year, Zelnick announced Take-Two Interactive will be at E3 "in a big way." The publisher has worked on huge franchises like Grand Theft Auto, Borderlands, Bioshock, XCOM, and Mafia - none of which yet include VR features.

Matt Porter is a freelance writer based in London. Make sure to visit what he thinks is the best website in the world, but is actually just his Twitter page.

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