Microsoft recently announced that this year's E3 Xbox briefing is moving to a new day and time, and Head of Xbox Phil Spencer has come forward to explain why.
In prior years, Microsoft held its conference on Monday morning, but this year's Xbox briefing will take place a day earlier, on Sunday, June 11 at 2 p.m. PT/5 p.m. ET. On the latest episode of IGN's Xbox show Unlocked, Spencer said there were several reasons for the move, noting it allows them to kick off E3 like they used to, before Bethesda began holding a conference of its own on Sunday night.
"I liked opening E3, and I felt when we weren't opening E3 we were... just in the middle," Spencer said. "The other platform holders were right behind us, and I felt like, 'okay well if we're not getting the benefit of opening E3, we're not closing....' It unshackled us to kind of try to go do something else. So we're gonna try it, we'll learn."
The Xbox boss also noted how, in prior years, their Monday morning briefing was immediately followed by ones from EA, Ubisoft and Sony later that day, which created this "cascade of briefings that the press is having to run to, to get everything done."
So, in order better ensure the announcements made by Microsoft during its press conference "actually land and not end up in the middle of everybody else's news," they opted to push it ahead a day. "Going on Sunday I think will allow us to tell our story, and it will sit there a little more as opposed to everybody else just instantly following up with their own briefings," Spencer explained.
Microsoft is gearing up for the launch of its next console, codenamed Project Scorpio, later this year. While the new Xbox console will definitely be discussed at E3, Spencer hinted at the possibility of a pre-E3 event that would cover the hardware itself and allow them to focus more on the games during the expo in June.
Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to his YouTube channel.
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