Capcom originally intended to create multiple demos for Resident Evil 7, but after all the discussion generated by the first demo's dummy finger, the company decided against that initial plan.
In an interview with GamesIndustry.biz, Capcom Europe COO Stuart Turner said they were pleasantly surprised by all of the buzz generated by the demo, namely "the dummy finger, and all the secret nods to previous games," and so the studio decided to adjust its focus accordingly.
He noted that while it was always their intention to build upon that original demo, "the feedback took us all by surprise, so in discussions with global offices and R&D it was decided that we should cancel the more traditional demos we'd planned and increase our focus on the current demo."
Looking back, Turner believes the decision to focus on just one demo was ultimately the right move for Capcom, and he applauded the team of developers behind the project, saying it wouldn't have been possible if they "were not open-minded and flexible."
He also spoke to the marketing strategy, which "was short and light on content deliberately." He acknowledged that it "possibly had an effect on pre-order numbers, but definitely added to that buzz around launch window as everything was new for everyone."
Resident Evil 7 released for PS4, Xbox One and PC in January, and was the top-selling game in the United States during its launch month. This spring, Capcom will release story-based DLC for the first-person horror game and it will feature the return of a major character.
Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to his YouTube channel.
Aucun commentaire:
Enregistrer un commentaire