You'll get a kick out of Pizza Hut's new way to order pies.
The company has crafted 64 pairs of Pie Tops sneakers to celebrate NCAA basketball March Madness. By pressing the shoe's tongue, the Shoe Surgeon-designed kicks will order you a Pizza Hut pie through Bluetooth technology and geolocation.
According to Adweek, it won't be as easy as pie to grab a pair of the special Pizza Hut sneakers. They won't be offered for public sale.
Instead the promotion is about highlighting the various ways to order Pizza Hut pies online and through different devices. For instance, don't forget the Pizza Hut app for Xbox 360 that let you order a pie with Kinect.
Evan Campbell is a freelance writer who scripts the Daily Fix, streams games on his Twitch channel, and chats about movies and TV serieson Twitter.
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