Despite the negative critical reception garnered by Batman v Superman: Dawn of Justice and Suicide Squad earlier this year, popularity for the Batman franchise is quite high this Halloween, as the top costume choice among adults between the ages of 18 and 34-years-old is a character from the Caped Crusader's universe.
According to the National Retail Federation's list for this year's top costumes (via TIME), superheroes in general were the top choice among children, just ahead of princesses and animals. Meanwhile, Batman characters, including The Joker, Harley Quinn and Batman, were the top choice among adults under 35 years of age (the list groups related characters together rather than individually rank each of them).
Meanwhile, the rest of DC's heroic lineup, as well as Marvel's crew of crime-fighting heroes, placed fourth among adults under 35, just below witches and animals. Star Wars characters ranked fifth among children, but down in ninth place among adults.
NFR's list is based on a survey conducted by Prosper Insights & Analytics that polled 6,791 consumers of various ages what they plan to dress up as for Halloween. You can see the top 10 breakdown for each age group below.
Children (under 18 years-old):
- Action/Superhero
- Princess
- Animal (Cat, Dog, Lion, Monkey, etc.)
- Batman Character
- Star Wars Character
- Tie: Witch AND DC Superhero (excl. Batman)
- Frozen Character (Anna, Elsa, Olaf)
- Marvel Superhero (excl. Spiderman)
- Zombie
- Spiderman
Adults (18 to 34-years-old):
- Batman Character (Batman, Harley Quinn, The Joker, etc.)
- Witch
- Animal (Cat, Dog, Bunny, etc.)
- Tie: Marvel Superhero (Deadpool, Spiderman, etc.) AND DC Superhero (Wonder Woman, Superman, excl. Batman)
- Vampire
- Video Game Character
- Slasher Movie Villain (Freddy, Jason, Michael Myers, etc.)
- Pirate
- Star Wars Character
- Zombie
Adults (35-years-old and up):
- Witch
- Pirate
- Political (Trump, Clinton, etc.)
- Vampire
- Batman Character (Batman, Catwoman, etc.)
- Animal (Cat, Dog, Bunny, etc.)
- Tie: DC Superhero (Superman, Wonder Woman, excl. Batman) and Star Wars Character
- Tie: Ghost and Zombie
- Scary Costume/Mask
- Marvel Superhero (Iron Man, Hulk, Spiderman, etc.)
Warner Bros. is gearing up for a new solo film starring Ben Affleck as the Dark Knight and Joe Manganiello as the film's villain, Deathstroke.
Alex Osborn is a freelance writer for IGN. You can follow him on Twitter.
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