The UK's Advertising Standards Authority has begun an investigation into whether marketing for No Man's Sky has misled consumers.
Confirming the news to Eurogamer, the watchdog said it had received "several complaints", centering on the game's Steam listing and its use of screenshots that complainants say misrepresent the final game.
Both screenshots and videos allegedly show creature and ship behaviour, user interfaces, structures, combat and more that does not appear in the game being sold. A Reddit thread has listed the full details of one complaint.
The ASA can have advertising it deems misleading withdrawn permanently. While complaints have been made specifically about the game's presence on Steam, any ruling would also apply to advertising using the same footage or images on other platforms, such as YouTube, TV, or the PlayStation Store.
No Man's Sky's perceived difference in reality from what creator Sean Murray and developer Hello Games had said about it prior to release has been a hot topic since the game arrived to PS4 and PC players.
Player dissatisfaction led to a rash of refund requests, and PC player counts dropped by 90% in two weeks. PlayStation boss, Shuhei Yoshida has since said that No Man's Sky didn't have "a great PR strategy".
Hello Games has previously promised new, free content updates, but it's unclear when these might arrive. We have contacted Hello for comment.
Joe Skrebels is IGN's UK News Editor, and he is quite sad. Follow him on Twitter.
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