Ubisoft has created and revealed a new logo, an update to the blue swirl seen on the company's game since 2003.
A similar design, but now presented in monochrome, the logo will "take on the colors and textures of our worlds" according to an Ubisoft blog post.
The new logo "is minimalist, modern and monochromatic", reads the blog. "It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for."
Oddly for a brand new logo, the image used above is set on art from one of the company's old games, Far Cry Primal. C'est la vie!
Ubisoft's blog post also shows off all four of its logos over its history, from its '80s inspired logo from the early distributor days, the rainbow logo introduced with Rayman, and its most-recent swirl.
Presumably, we'll see the new logo adorning the likes of Far Cry 5, The Crew 2, and the next Assassin's Creed, all of which were announced earlier this month.
Joe Skrebels is IGN's UK News Editor, and that feels a bit... chunksome to him. Follow him on Twitter.
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