Microsoft has rebranded its Beam streaming service as Mixer.
Promising that "the core experience remains unchanged", the update - which aims to boost social streaming and make it easier to match players and viewers without the "traditional 10-20 second latency commonly seen on other platforms" - also includes several community-requested features, including a "special edition Mixer 4K broadcast" for viewers wishing to watch Microsoft's upcoming E3 briefing via their 4K displays.
According to co-founder Matt Salsamendi, the Minecraft team has been "experimenting with the interactivity that Mixer offers", in the hope of allowing viewers to actively participate in streams. The idea is to add official game integration that allows stream viewers to change the in-game weather, or even to spawn zombies at will.
In a blog update, Salsamendi states that the name change was a "tough decision, and not one that we made lightly".
"We believe so much in the power of the platform and want to grow it in every major market around the world," Salsamendi adds. "Unfortunately, that wasn’t something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together."
Salsamendi concludes: "We want to empower gamers and everyone who wants to share their passion – whatever it may be – to create and share more easily than ever before across PC, console and mobile. Mixer represents our vision for the next generation of multiplayer – watching and participating alongside your friends in gameplay streaming from anywhere in the world."
Microsoft acquired the Beam streaming service for an unspecified sum last August, with aims to "support [its] ongoing commitment to make Xbox Live more social and fun".
Vikki Blake is a very jumpy survival horror survivalist. You can find her twittering over at @_vixx and twitching at twitch.tv/vixxiie.
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