After Dreamcast failed to take off, SEGA ran several focus groups as it worked to reposition itself as a platform-agnostic third-party publisher. According former exec Peter Moore, the feedback they received during this time of transition was less than flattering.
On the latest episode of IGN Unfiltered, Moore said the company "did a lot of focus groups" in San Francisco and New York, and when the participants were asked to describe SEGA as if it was a person, the company was thought of as a "granddad who used to be cool and has forgotten why" and is "not really the presence that he once was."
The company also asked focus groups what they thought of a few other publishers, including Electronic Arts and Take-Two. According to Moore, "EA was the arrogant high school quarterback jock" who is "brash" and "commands attention" when they walk in the room.
Meanwhile, Moore, with a laugh, said Take-Two was thought of as "your drunken uncle who shows up every six weeks from Vegas with a woman of ill repute on his arm," and when he appears "he comes in with a big bang and then he disappears again."
During our chat with Moore, the former SEGA exec also shed light on the company's struggles coming off the failure of Saturn and how it "burned too many bridges" for it to recover as a hardware manufacturer. For our entire discussion with the now Chief Competition Officer at EA, check out this month's episode of IGN Unfiltered.
Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to him on YouTube.
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