Nintendo has discussed lessons learned from the Wii U and how these lessons were applied in order to make the Nintendo Switch as successful as it has been since its launch.
Nintendo of America senior product marketing manager Bill Trinen told Business Insider the ease of simply jumping into the Switch experience has been a huge step up from the Wii U.
“If you look at the Wii U hardware system, just the system menu itself — the time that it took to boot that system up, to get into gameplay — was something that was a frustration for a lot of players early on, and actually became a hindrance,” Trinen said.
“It’s three button clicks and you’re into the fun, so it’s a really accessible menu,” Senior VP of Sales Doug Bowser added.
“From a first-party perspective at least, we were very intentional and deliberate about Switch. We launched with The Legend of Zelda: Breath of the Wild, which obviously was incredibly successful, drove hardware, and brought a bunch of new people into the franchise. And then followed that with Mario Kart, straight through the series of games we’ve released since then," Bowser said.
The successive release of 1st party titles earned Nintendo the top spot for console sales in April with Mario Kart 8 Deluxe also topping the game charts that month, as well as then becoming the top-selling console in July with Splatoon 2 as the top-selling game and then being the top-selling console of August. June saw Nintendo's market value creep above Sony Corp and this was all in spite of Switch console supply falling short of consumer demand.
IGN also talked to Trinen and Bowser at the Nintendo World Championships about Nintendo's place in competitive gaming.
Hope Corrigan is an Australian freelance writer for IGN. You can follow her on Facebook and Twitter.
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