Netflix has raised its subscription prices once again in the U.S.
Variety reports Netflix's standard two-stream HD service is now $10.99 per month, up $1 per month from the previous $9.99 monthly fee. Meanwhile, the four-stream family plan now costs $13.99 per month instead of $11.99 per month.
Netflix's single-stream, standard definition service will remain at $7.99 per month.
The higher pricing for new members has gone into effect today, while existing Netflix subscribers will be moved over to the new pricier rates over the next few months. Existing members will be notified of the price changes starting on October 19, with Netflix promising to notify subscribers at least 30 days in advance.
"From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster," the company said in a statement.
Netflix raised the price of its standard two-stream HD service from $7.99 to $9.99 back in late 2015 and began rolling out the new rate to all subscribers in May 2016.
It was revealed earlier this year that Netflix will have spent roughly $6 billion on new content in 2017 alone, and it has already racked up an estimated $4.8 billion in debt. However, the company has no regrets investing that much money into new content.
Disney announced last month it will pull all of its content from Netflix, including all of its Star Wars and Marvel movies, in favor of its own streaming service that will launch in 2019.
Alex Gilyadov is a freelance writer for IGN. Be sure to check out his YouTube channel and follow him on Twitter.
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