dimanche 8 octobre 2017

Blade Runner 2049 Underwhelms in Box Office Debut


Debuting in first, but well below projections.

Blade Runner 2049 disappointed in its domestic debut at box office, opening in first place with an estimated $31.5 million.

Given the glowing reception from critics and strong advance ticket sales, the film was projected to make significantly more, with expectations in the $45-50 million range. Director Denis Villeneuve's film was extremely expensive to make, boasting a reported production budget of $150 million before marketing costs, so it will have to perform well in international markets if it hopes to be profitable.

While the film's long runtime of 163 minutes (which limits the number of screenings per day) and its "R" rating didn't work in the film's favor commercially, what appears to be the primary reason Blade Runner 2049 underwhelmed at the box office is its inability to connect to younger moviegoers. According to comScore's PostTrak data, 50 percent of ticket buyers were males over the age of 25 and another 27 percent were women over 25.

The weekend also brought with it the debut of The Mountain Between Us, which placed second with an estimated $10.1 million. My Little Pony: The Movie also received a wide release this weekend, opening in fourth place with an estimated $8.8 million. Rounding out the top five are Stephen King's IT, which placed third with $9.7 million, and Kingsman: The Golden Circle in fifth, earning an estimated $8.1 million.

Here are estimates for the top 10 releases at the North American box office this weekend, according to comScore:

1. Blade Runner 2049 $31.5 million

2. The Mountain Between Us $10.1 million

3. Stephen King's IT $9.7 million

4. My Little Pony: The Movie $8.8 million

5. Kingsman: The Golden Circle $8.1 million

6. American Made $8.1 million

7. The LEGO Ninjago Movie $6.8 million

8. Victoria and Abdul $4.1 million

9. Flatliners $3.8 million

10. Battle of the Sexes $2.4 million

Alex Osborn is a freelance writer for IGN. Find him on Twitter at @alexcosborn.

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