The wrapper around Nintendo’s digital event delivered on the mandatory charm. Puppet Satoru Iwata, Shigeru Miyamoto, and Reggie Fils-Aime were perfectly bizarre (Fils-Aime’s fuzzy creation in particular might inspire nightmares), and hit all the right playful, quirky notes.
But there was more to the shtick, as Fils-Aime later explained - this year’s theme for Nintendo at E3 was ‘transformation’. Not long-term transformation - which would involve juicy details on Nintendo’s next console, its mobile future and broader vision - but transformation in its more immediate future. The resulting event was a fun and breezy - yet at heart, inessential - direct focused entirely on upcoming games.
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