Drew Barrymore is hosting a special, very fancy, Pokemon Afternoon Soire in Los Angeles at the Sunset Tower penthouse this Saturday, February 27.
While the chance for Barrymore to battle with her elite team of Pokemon will probably present itself, the main focus of the event is to celebrate the brand's "categorical expansion into unisex fashion."
"I'm immersed in branding and brand expansion every day with my own companies," Barrymore said, adding she believes "what Pokémon has done here is so smart and such a perfect way to expand their footprint."
This isn't like the Pokemon party your parents might have thrown you for your eighth birthday. It's a full-on, fancy Pokemon soire against the backdrop of the "breathtaking, panoramic views" of the Hollywood Hills.
"The most highly sought after stylists, bloggers and influencers," will be there to celebrate the official kick-off of Pokemon's 20th anniversary celebration. Guests of the penthouse Pokemon party will receive "specially curated gift bags for the family," as well as "complimentary Pokemon inspired nail art."
Special guest Pikachu will be on hand to lounge with guests in "this coveted locale."
"From Los Angeles to New York, entire families will don Pokémon inspired lifestyle fashion," the announcement reads somewhat menacingly.
It's not the first collision of Nintendo with the world of high fashion. Italian fashion house Moschino announced a line of Nintendo-inspired clothes and accessories in December.
Seth Macy is IGN's weekend web producer and just wants to be your friend. Follow him on Twitter @sethmacy or check out Seth Macy's Youtube.
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