The second season of Netflix's hit series Stranger Things may have debuted less than a week ago, but if the data coming out of Nielsen is any indication, the show has hit the ground running.
According to Variety, Nielsen data shows that over the first three days of Season 2's release (October 27-29), Stranger Things averaged 8.8 million viewers per episode, with 6.2 million of those viewers falling in the key demographic of adults aged 18-49.
The season's opening episode averaged 15.8 million viewers, with 11 million of those falling in the 18-49 demographic. For context, the highest-rated cable show on October 27 was the World Series Game 3 showdown between the Houston Dodgers and the LA Astros, which averaged at 13.8 million viewers.
According to the Nielsen figures, the numbers drop off as Season 2 progresses, with 4.6 million tuning in for the season finale. This is likely because many viewers haven't had a chance yet to finish watching the season. For a true indication of the viewership of the season as a whole, we'll likely need to wait at least a few weeks to give some viewers the chance to catch up.
Nielsen also revealed a few other bits of information. The average binge session for Stranger Things' second season was at about three episodes, and a dedicated 361,000 watched the entire season within the first 24 hours of its release. The Nielsen Social Media team also reports that Facebook and Twitter hosted 7.2 million interactions referring to the show within the first three days of its release.
Nielsen recently announced they would make greater efforts to measure subscription and on-demand viewing, and this data is sure to intrigue many viewers considering Netflix is not in the habit of releasing its own viewership figures. Netflix responded to this announcement, saying the company will not take part in Nielsen's service, claiming its data "is not accurate, not even close, and does not reflect the viewership of these shows on Netflix."
For more on Stranger Things, make sure to check out our review of Season 2, read up on newcomer Dacre Montgomery's thoughts on his character Billy, and take a dive into our spoiler-filled examination of Season 2's ending.
Matt Davidson is a freelance writer for IGN who sees much of himself in these statistics. You can follow him over on Twitter if you like.
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