As AMC Theatres investigates legal action to prevent use of MoviePass following the service's new $10-a-month low price point, the theater chain has reportedly taken one measure to limit its use.
SlashFilm reports that an email sent to a MoviePass user informs them that the e-ticketing feature available to members in Boston and Denver has been disabled at AMC Theatres. Users instead have to book their tickets in person, as the majority of MoviePass users normally must.
IGN has reached out to AMC regarding this email and the decision to limit e-ticket use, which is a feature reportedly only available to six percent of users.
AMC has not publicly announced this move as any official step in limiting MoviePass use. The company announced its intentions of pursing its legal options when MoviePass first announced its new price point, which effectively allows users to see a movie every day in theaters for only $9.95 a month.
MoviePass' CEO Mitch Lowe told The Denver Post that he believes wholesale blocking of MoviePass use might be difficult, as the only way to do so would be to decline usage of Mastercard debit cards, which MoviePass uses as part of its service.
The decision to drop its price to such a low point has reportedly worked out well for MoviePass so far. The company supposedly garnered 150,000 new subscribers in under a week following the announcement, a number the company originally hoped to hit by late 2018.
MoviePass launched in 2010, and AMC has been one of the service's largest partners, but following the announcement of the $9.95 price, AMC released a press release saying "While AMC is not opposed to subscription programs generally, the one envisioned by MoviePass is not one AMC can embrace."
Jonathon Dornbush is an Associate Editor for IGN. Find him on Twitter @jmdornbush.
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