Steam is removing concept and pre-rendered screenshots from game store pages.
As part of the upcoming Discovery Update 2.0, Valve aims to ensure all promotional images represent in-game experiences.
"Regardless of the content in your game, please make sure that images uploaded to the 'screenshot' section of your store page are actually screenshots of your game," Valve states in the update notes it sent to Eurogamer.
"We haven't been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space. When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at.
"Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.
"We ask that any images you upload to the 'screenshot' section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play."
Valve is also keen to practice what it preaches. "Dota 2 is an example of where we were doing it wrong ourselves. We're now in the process of updating Dota 2 to use screenshots of the game rather than artwork," Valve added.
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Earlier this month, Valve engineer Jeff Bellinghausen announced native support for Sony's Dualshock 4 controller would be coming to Steam.
Vikki Blake is a very jumpy survival horror survivalist. You can find her twittering over at @_vixx and twitching at twitch.tv/vixxiie.
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