Ubisoft doesn't expect to make a lot of money from its upcoming Assassin's Creed film, but instead sees it as a way to increase awareness of the brand.
"We are not going to earn a lot of money from it," Ubisoft’s European head Alain Corre told MCV.
Instead of seeing the film as a profit generator, Ubisoft is looking at Assassin's Creed: The Movie as an opportunity to promote its popular video game franchise, with Corre noting that "it is a lot more a marketing thing" and "also good for the image of the brand."
While the studio does expect to make "some money," that isn't the focus. Instead, the film's "purpose is to bring Assassin’s Creed to more people" and "put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games."
Assassin's Creed: The Movie opens in theaters on December 21, 2016 and is directed by Justin Kurzel. The film stars Michael Fassbender as Callum Lynch, who travels back in time to 15th Century Spain to experience the life of his ancestor Aguilar.
For more on the film, which won't feature any of the characters who've previously appeared in Ubisoft's game series, check out these two new photos of Fassbender in action.
Alex Osborn is a freelance writer for IGN. You can follow him on Twitter and subscribe to him on YouTube.
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