Halo 5: Guardians has outstripped every Halo game since 2007 in monthly active users - even before offering the full game as a free trial.
Halo community manager Andy Dudynsky, known on Reddit as bravo343, revealed the fact when responding to a thread about Halo's position in the Xbox One most-played charts.
"This isn't something we've talked about yet," he said, "but I am rather happy to share that even before the free play period, Halo 5 has had the highest monthly active players for a Halo title since Halo 3."
On top of that, the game itself seems to be growing in popularity as time goes on. "Also exciting," explained Dudynsky, "is the increase that H5 has seen in players each month over the past few months (we just got done looking at June numbers, which are once again higher than the previous month). As you can imagine this is pretty darn exciting to see."
While Dudynsky says he can't offer specific numbers, for a game to gain users this this far after release (Halo 5 launched in October 2015) is impressive in itself. That could well be down to 343's decision to offer regular, free expansions.
Even fans without an Xbox One are getting a slice of the action, it seems - 343 will soon release a free version of Forge Mode for Windows 10 PCs, including full custom game support.
Joe Skrebels is IGN's UK News Editor, and firmly believes you can judge a person by whether or not they like the Flood. Follow him on Twitter.
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