Amazon Prime Day 2016 is officially happening on July 12th. In case you didn’t know, Prime Day is twenty-four hours of Black Friday deal hunting in the middle of the summer.
Now, I won’t lie like last year’s Amazon Prime Day was totally amazing. Among the good deals on Amazon’s own gear like the Echo and the Fire TV, bonus credit with gift card purchases, and super cheap used games and refurbished hardware, there was a ton of, well, less than compelling items up for grabs. I saw enough hot water bottles, Ace bandages, and seasons of Friends on DVD (not even Blu-ray!) to last me a lifetime, and Amazon caught some flack for it.
However, there was still good stuff in the mix, and Amazon seems to have taken the harsh criticism to heart. It claims to be stocking twice as many TVs for Prime Day 2016 as it did for Black Friday and Cyber Monday combined. To prove it has the goods, Amazon has already rolled out some early Prime Day deals, like a 32-inch TV with a Fire TV Stick for $120 and all 24 Bond movies for $90 (those deals have come and gone but you can see them here, if you like). It’s also unveiled a new “Watch-A-Deal” feature in its app, which notifies you on your phone when an item you’re interested in goes on sale.
Still, despite all this, Amazon Prime Day promises to be a retail tornado, with tons of awesome stuff mixed on with the junk. So, how can you cut through the noise and find the best deals?
How many Prime Day deals can you access without an Amazon Prime subscription? Exactly none, as in zero, zilch, nada. So if you don’t have Prime, sign up for free 30-day trial. That’ll cover you through Prime Day next week, and you can always cancel it before you’re billed. And if you do have Amazon Prime, just make sure it’s not set to expire on the morning if the 12th, because that would be tragic.
And remember, Amazon Prime subscribers now get 20% off pre-orders and new games, for the first two weeks of a games release, so new games from Amazon are only $48, not $60. That's not as generous as Best Buy's Gamer's Club Unlocked, which gives subscribers a permanent 20% discount on new games, but that two week window still gives you enough time to read the reviews and decide if a game is for you. If you're buying games on disc and you're not subscribed to one of these programs, you're basically doing it wrong.
Come July 12th, this page will serve as your guide to Amazon Prime Day, courtesy of IGN Deals. I’ll be posting all the best stuff right here, on this page, and leaving out any bandages, VHS duplicators, large spindles of blank CD-Rs, and ski masks that might get in the way. And to really get the most out of our coverage, follow IGN Deals on Facebook and on Twitter.
A lot of the best Prime Day deals will be found in flash sales, which won’t last long. So to get those items out of your cart and into your life before they sell out, 1-Click purchasing will be a big help. You can enable it here, and while you’re there, make sure all your credit card and shipping information is up to date as well.
After that, there's nothing left to do but get your wallet ready, update your wish list, and meet me here on the morning of July 12th. See you then!
IGN's Daily Deals is your source for bargains on things you actually want from around the Web. Read our Deals Standards and Practices for more.
Alex Roth is IGN's Commerce Manager, and the man behind IGN Deals. Follow him and his musings on Twitter.
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